George Siemens, executive director of the Learning Innovation and Networked Knowledge Research Lab at the University of Texas at Arlington, argues that higher education institutions need to engage in discussions around learning analytics. He states that, “If we want a future that embodies values that are important to us, then we have to be active participants in the sociotechnical and economic spaces driving that change.” Siemens, who is the founding president of the Society of Learning Analytics Research, advocates for learning analytics to be open, where learners can have access to their data profile. He also likes the idea of the computed curriculum, where a course is only created as a learner starts a learning experience. The learning experience is customized in real-time for each learner. Once the learner’s profile is connected with the subject matter “that curriculum is computed to provide them with the best resources to support their existing learning and increase how quickly they achieve a degree of recognition.”