In 2013, Professor Claudia Krebs set out to help her undergraduate neuroanatomy students learn the course content in a more meaningful way. From experience, she knew that students often struggled with the sheer volume of information about the human brain. She figured that a few well-executed videos would help them learn the content more deeply, so she applied for funding through flexible learning at UBC. Grant in hand, she then engaged the experts at UBC Faculty of Medicine info-tech services provider MedIT to help bring her vision to life.
What Krebs didn’t envision was that her videos would spark a global reaction. Within days of the first upload, she had hits from as far away as the Middle East, Africa and South America. Recalls Krebs: “I received an e-mail from a guy in Iraq with some follow-up questions and when I looked at where the videos were being viewed, I thought: My gosh, they’re watching my videos in Saudi Arabia!”
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